Campaign Cola
June 17th, 2008 | Published in Art News
The cult-favorite, Canadian soda company Jones Soda doesn’t like to miss a chance to create a new themed soda. You can usually find them on the end caps of Big Box stores like Target or Wal-Mart around the holiday season with their seasonally flavored sodas. With flavors ranging from Turkey & Gravy to Christmas tree and Ham.
Each Jones soda bottle has a unique label with fan-submitted pictures and a fortune under the metal cap. I used to have plastic sandwich bags full of old labels and old caps with fortunes on them laying around my junk drawers. Jones was a favorite of mine for a long time and it is one of the few brands of soda you can find that come nearly exclusively in glass bottles as well.
While I can admit that while their flavors are good, I’ve never found them to taste that much better than the competition. I do believe that their unique design, brilliant branding and quirky flavors that make people curious enough to buy their holiday flavor packages certainly helps them last in a world of sexed up corporate soda.
Their latest limited edition flavors? Well, they have a far more political leaning this time around. That’s right they are jumping on the bandwagon of creating merchandise to celebrate the 2008 US Presidential race. Jones Soda Co. presents: Campaign Cola 2008. On this site people can order cases (6 or 12) of cola themed after their favorite (or least favorite, depending on who is buying the soda) presidential hopeful. That’s right there is Capitol Hillary Cola, Pure McCain Cola and Barack Obama themed Yes We Can Cola.
As you can see in the picture above, they are keeping track of how many units of each of the flavors they have sold as if people have been voting for the candidates through the soda sales. It’s quirky advertising, but I’m sure it will gain quite a few more fans for their Soda. Here is some more information about the campaign from the official site:
Welcome to Campaign Cola, the one and only website where you can vote for your candidate by purchasing their bottle of cola, regardless of age or residency. Campaign Cola wants YOU to run with the little guy, create some change and cast your vote early for the 2008 presidential election. There’s no limit to how many times you can vote, here at Jones you can buy your candidate’s way to victory! Votes will be tallied every 15 minutes so be sure to check back periodically to see who is deemed the true people’s champ.
(Read more (and perhaps even buy your own case of presidential hopeful soda) at Campaign Cola.com)
